Proximus
YoungDogs x Proximus
You’ve been Fibered.
🥈 YoungDogs Pitch - Silver
How can you convince boomers they need to upgrade their internet connection to really enjoy the magic of internet?
By unleashing that magic in the form of the most annoying online marketing tool in existence: a targeted banner campaign, personalised by the youngsters themselves.
IDEA
We empower young people with the media power of Proximus to persuade their parents to opt for the fastest internet.
Through an online platform, we transform their internet frustrations into an advertising campaign, with their face on it. This personalised campaign is exclusively targeted at those who make decisions about the internet subscription at their home: their own parents.
Following an influencer and social ad campaign, youngsters will be lead to our campaign website. Using this simple tool and guided by automated instructions, they capture photos or videos that are immediately incorporated into personalized banners, pre-rolls, social ads, and more.
It will all start with a thoughtfully composed email, adorned with a strategically placed bait link. One click becomes the gateway to a journey of (hyper-)targeting, where banners featuring their own child take center stage. The ads featuring their children will exclusively target them and no one else.
And we will only stop targeting them when they switch to Fiber ;-)