#FailBetter

By creating the immersive digital #FailBetter campaign for Belgian insurer Ethias, we managed to reach a young target audience with the message ‘young people are the future’ AND we offered these young people a fully integrated platform that informs, engages, inspires, teaches, experiences, confronts and comforts. All with a human touch that is so desperately needed for those who take their first steps in Insurance Land.